CIPM USA has clearly stated and reasonably attainable educational program objectives for members

Description of objectives
The character, nature, quality, value, source of the information and educational services that are used to assist members in their quest for knowledge and career growth are set out in workable programs that are easy to follow. The overall educational objective of any CIPM USA educational program is to strengthen the member’s managerial decision-making skills. Completing the program enables the member to assume increasing responsibilities at the managerial level of corporate business and/or to enhance the member’s ability in operation of a self-employment opportunity. Since virtually all of CIPM USA’s members are early or mid-career with extensive business experience, the CIPM USA program helps him or her to acquire theoretical knowledge, greatly broadening the development and leadership skills of the member.

The CIPM USA Guiding Path to Self Knowledge should be available for consideration to every member who is career-minded and who has already acquired experiential learning from growth in positions through employment or success in self-employment. Following our program helps the member focus and further clarifies exactly why the member believes taking entering the program will help attain personal goals.

We must emphasize the self-study nature of the courses. The member must have the desire and motivation to set aside the time and to provide the effort needed to follow the course objectives.

Upon successful completion of the Guiding Path to Self Knowledge Program, it is anticipated that the member will posses:

1. Theoretical knowledge of the foundations of business.
2. The attainment of a base of knowledge of business, including finance, human resource management, ethics and law, economics, management, marketing and communications. This objective can be satisfied by the successful completion of CIPM-USA’s recommended assignments.
3. Global business perspectives including an understanding of global business opportunities, problems, strategies, and techniques.
4. The ability to acquire and utilize essential information – financial, marketing, regulatory, technological, supplier, and others – for business decisions including an understanding of business research concepts and techniques.
5. The ability to utilize information technologies to research for information needed.
6. Problem-solving and decision-making skills to identify business problems or issues – financial, marketing, operations, human resource, sourcing/purchasing, technological, ethical, and others – to identify and rationally evaluate decision options, and to reach, make, and execute required decisions.
7. An entrepreneurial or risk taking spirit grounded in a foundation of theoretical knowledge.
8. Values, attitudes, and actions that are ethically, morally and socially responsible with knowledge of corporate manager responsibilities to shareholders and the public.
9. Effective oral, written, and interpersonal communication skills including the ability to make persuasive, logical arguments and public presentations.
10. A desire for learning and sharing of knowledge.

CIPM USA views its course selection as a genuine student-centered curriculum that is designed overall to develop student competencies I major areas of business learning and to expand upon knowledge already obtained in life from experiential learning in the business world. While we cannot list specific research attesting to the accomplishment of this, our feedback from students and instructors indicate that focusing on the learning of new skills, completion of the courses, leads to expansion of theoretical knowledge, increased thinking and reasoning abilities, and increased awareness of legal and ethical conduct.

The course selection was developed by educational authorities from prior research that concentrated on the identification of courses which emphasize skills as well as real-life applications. The focus of the curricula in planning was to put a much-needed set of courses in the hands of members for self-study. This course selection deals with most expectations of members, according to results gathered over the years.

As an educational approach, CIPM USA prepares members for business at the Executive Level. There is a strong belief among those who developed this self-study program that our courses planning and development results in a process for developing theoretical knowledge needed in the 21st Century, rather than departmentalized subject matter. Our objective is to provide a platform for learning that expands beyond textbooks.

ACQUISITION OF FUNCTIONAL SKILLS
In addition to the acquisition of functional skills, our curricula is planned to highlight themes that are integral parts of business knowledge that leads to:

1. Leadership Dynamics –Project Management, Marketing Management, Economics of Organization and Management,, Law and Corporate Manager, and Managerial Economics
2. Communication Strategies – Integrated Communications, Strategic Marketing, Entrepreneurial Finance, Electronic Market Strategy
3. Ethical Perspectives – Managing Human Resources, Ethics and Leadership, Negotiations

These skills identified by employers as differentiators in their hiring practices and as being critical to success in business. We believe that our curricula gives our members a distinct equality, if not overall advantage, over traditional graduate level courses that cost so many thousands of dollars more.

Specifically, objectives are met because the following courses use the point of view of the General Manager to focus on the internal functional operations of business enterprises:

1. Project Management
2. Marketing Management
3. Economics of Organization and Management
4. Integrated Marketing Communications
5. Strategic Marketing
6. Entrepreneurial Finance
7. Managing Human Resources
8. Ethics and Leadership
9. Negotiations
10. Law and Corporate Manager
11. Electronic Market Strategy
12. Managerial Economics